In the current digital era, online shopping has become an ongoing need. The development of smartphone applications has completely changed the way we purchase online. With only a few screen clicks, customers of an e-commerce app may browse, buy, and manage their purchasing requirements.
To maintain a smooth purchasing experience for customers, several essential characteristics need to be incorporated into these apps. These features, which range from customized product suggestions to safe payment methods, improve the entire shopping experience and increase consumer happiness.
We’ll explore the 20 key e-commerce app features in this blog that can set your e-commerce app apart from the competition and provide customers with a simple and satisfactory shopping experience.
20 most essential e-commerce app features
With an emphasis on the customer, these are the most important features you should include in your mobile e-commerce app. Now is the perfect moment to take advantage of the most recent technical developments to expand your business and rule the e-commerce industry!
1. Hassle-free login and registration process
The hassle-free login and registration process is a key feature that enhances the user experience in our e-commerce app.
Simplify registration forms and enable users to log in with their email address, external accounts like Facebook or Google, or a personal passcode to quicken the login procedure for users of your software. Higher conversion rates and sales volume are directly correlated with easier access.
2. Advanced product search and user-friendly product filtering
Functional sorting and filtering tools are essential if you sell a large variety of products. You’ll enhance sales and provide a satisfying user experience by cutting down on the number of steps a customer must take to locate the product they need, which will encourage consumers to become brand loyal.
3. Detailed product information and product gallery
Detailed product information is crucial for secure online transactions, whether on desktop or mobile. Providing comprehensive product descriptions helps reduce the risk of returns, impulse buys, and dissatisfied customers.
The product gallery, displaying multiple images from various angles, enhances the online shopping experience by offering a visual feast that goes beyond mere descriptions, aiding customers in making more informed purchases.
4. Personalized recommendations as per the user search
Personalized recommendations are like having a virtual shopping assistant that knows your preferences. When you search for products, the system learns from your choices and suggests items tailored specifically to your taste.
This feature makes your shopping experience more enjoyable and efficient by presenting options that align with your interests and previous searches.
It improves conversion rates and promotes consumer loyalty by broadening your audience and encouraging more brand interaction.
5. Augmented reality and virtual reality assistance
Augmented reality enhances the online buying experience by allowing customers to virtually place products like clothing and furniture in their surroundings using their phone cameras before purchasing.
Creating a virtual world for exploration, VR offers a 360-degree perspective, enabling users to interact with products as if they were physically present. This makes their online shopping more exciting and realistic and enhances customer enjoyment and engagement.
When combined, AR and VR support provide consumers with new and engaging methods to engage with items before making a purchase, redefining the parameters of online purchasing.
6. Product ratings, reviews, and testimonials
Product ratings, reviews, and testimonials are quite important when it comes to assisting customers. Nowadays, what drives sales are other users’ opinions, which make the product more reliable. That’s the reason so many internet retailers let customers rate things and provide comments about their interactions with them.
7. Livestream shopping
Livestream shopping offers a unique online purchasing experience by fusing real-time entertainment with business. Presenters highlight products, communicate with viewers, and facilitate rapid purchases with queries through interactive live video broadcasts.
This method turns online shopping into a lively and social gathering where users may explore, interact, and easily make purchases within the live stream.
8. Wishlist and add to cart
The wishlist function allows customers to virtually store and manage products for future consideration, enhancing the shopping experience.
Adding items to the cart, a fundamental online purchasing feature, allows users to gather selected items for later review and streamlined checkout.
Combining wishlist and add-to-cart capabilities provides customers with flexible and organized control over their buying preferences, simplifying the overall transaction process.
9. Gift cards and other gamification elements
A retailer provides a gift code to the user that can be used to redeem the balance on e-commerce gift cards. You can enter the code on the checkout page or add the funds to the store wallet at the time of purchase if the gift card can only be used online.
Features that bring fun and engagement to online purchasing, such as reward points and interactive games, encourage consumer loyalty, and improve the entire experience are known as gamification aspects.
Gift cards and gamification work together to enhance the personalization and enjoyment of online shopping and to promote repeat business.
10. Multiple payment options
The eCommerce payment ecosystem has grown to be a very diversified area as a result of consumers choosing numerous payment methods. There are several ways to pay with mobile apps: PayPal, Apple Pay, Google Pay, and other such apps are some easy ways to pay.
If your eCommerce web business serves customers from several countries, the payment processor must also accept payments in many currencies and internationally.
11. Buy now pay later and other EMI options
E-commerce platforms integrate popular financial services like Buy Now, Pay Later (BNPL) and traditional EMI choices to cater to diverse client preferences.
BNPL allows customers to make instant purchases with deferred payments, reducing the immediate financial burden and encouraging impulsive buys, while traditional EMI options appeal to budget-conscious consumers seeking predictable monthly payments with an extended repayment period.
These features collectively enhance the shopping experience, addressing various financial needs and fostering increased loyalty to the e-commerce platform.
12. Order tracking and reminders
In e-commerce, order tracking and reminders accelerate the buying process by providing timely notifications and real-time package location updates.
By guaranteeing that items are being shipped on schedule, this transparency not only reduces customer concerns but also fosters satisfaction and trust.
These technologies improve customer service, create a sense of efficiency, and encourage client retention, all of which help to build customer loyalty to the e-commerce platform.
13. Order history
E-commerce systems’ order histories give customers a thorough history of previous transactions, including information on payment methods, product specs, and order dates.
In addition to making tracking and repurchasing easier, this feature improves the user experience overall by providing insights into purchasing habits and preferences, allowing for customized offers and recommendations.
Users can effectively manage their accounts by promoting customer loyalty and satisfaction through the well-organized presentation of past orders.
14. Returns and refunds
Clear return and refund policies are a top priority for e-commerce platforms, giving users an easy way to handle any issues with the products they purchase. Customers can quickly initiate return requests with the returns option, which includes thorough instructions and a reason for the return.
In addition to guaranteeing prompt reimbursements, effective refund administration shows the e-commerce business’s dedication to customer support, creating a satisfying post-purchase experience, and building client confidence.
15. Sync between the website and mobile app
E-commerce performance depends on smooth synchronization between the mobile app and website, providing consumers with a consistent experience. Customers can easily switch between devices and still access their shopping carts, order histories, and account details due to this functionality.
In addition to showing a dedication to user-centric design and acknowledging the significance of accessibility in the current e-commerce landscape, providing a consistent and accessible experience encourages brand loyalty.
16. Personalized push notifications
E-commerce customized push notifications improve personalization by using client data to generate messages according to past interactions and preferences.
By efficiently alerting users to important specials, product recommendations, and unique offers, these notifications enhance the shopping experience.
Custom push notifications improve consumer engagement, raise conversion rates, and create a closer bond between the brand and the customer by providing relevant and timely information, such as flash sales or customized discounts. This encourages the retention of the brand.
17. Two-factor order verification
When an order is placed in e-commerce, two-factor order verification increases transaction security by requiring a special code to be delivered to the registered smartphone. The possibility of fraud is reduced because the authorized account holder carries out the transactions, which increases the level of security.
This feature, which prioritizes consumer data safety in an increasingly digital context, gives customers satisfaction with the security of their online purchases by protecting them against unwanted access and transactions.
18. Knowledge base integration
A knowledge base serves as a single resource for e-commerce, providing self-service access to answers to frequently asked questions on everything from product specifications to shipping and return policies.
Comprehensive knowledge bases on e-commerce platforms reduce the need for customer service, improving the overall consumer experience.
A well-maintained knowledge base that adapts to user feedback is a useful resource for customers and support personnel alike, increasing customer happiness by making the information they need to navigate the e-commerce site easily accessible.
19. 24×7 available customer support
E-commerce makes sure that everything runs well by offering customers 24/7 phone, email, or live chat support, which lets them ask for help whenever they need it.
This continuous accessibility improves the user experience as a whole and shows a dedication to client loyalty and pleasure by handling everything from order tracking to product inquiries and technical support.
20. Data Analytics
To help businesses make accurate judgments, data analytics in e-commerce entails the systematic examination of large datasets to obtain insightful knowledge about the behaviour and preferences of customers.
E-commerce platforms can increase customer engagement and conversion rates by applying this useful tool to improve inventory control, increase operational efficiency, and personalise marketing strategies based on individual consumer behaviour.
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