Key Mobile App Statistics To Know For 2024

Mobile apps have become a part of our daily lives. These apps have brought products and services to our fingertips. 

Businesses that have successfully leveraged the potential of mobile apps have seen tremendous growth. 

In the past few years, we have seen a crazy trend of mobile apps. But will this trend continue in 2024?

How will the mobile apps fare for businesses in 2024?

Which app categories will be the most successful ones?

What kind of apps will customers prefer in the coming year?

This blog dives deeper into the mobile app statistics for 2024. These data points will help us understand the impact of mobile apps in the business landscape in 2024.

Let’s get started!

Mobile app usage statistics to know for 2024

  • Mobile app usage will grow at a CAGR of 20% from 2021 – 2024.
  • The number of mobile users will reach 292 million next year.
  • First-time app installation globally will touch 183.7 billion in 2024.
  • 88% of the time on mobile devices is spent on apps.
  • 49% of millennials hate apps that drain their battery.
  • 70% of users switch away from an app due to its slow performance.
  • 29.6% of users uninstall an app due to privacy and security issues.
  • A surprising 71% of users uninstall an app due to persistent notifications.

Mobile app download statistics for 2024

  • Mobile app downloads will reach 352.9 billion by 2024.
  • There will be over 165 billion app downloads next year.
  • By 2026, the global app download will surpass the 143 billion mark.
  • Google Play and App Store combined has 35-36 billion app downloads every quarter.
  • There were 255 million new app downloads in 2022.
  • The total app downloads globally exceeded 250 million from 2019 to 2020.
  • Over the course of five years app download rate saw a rise of 63.5% yearly.
  • iOS users downloaded 600 million more apps in 2022 than in 2021.
  • Google Play app downloads decreased by 2.6% in 2022.
  • The number of app downloads went from 64.6 billion to 62.9 billion in that year.

Mobile app stats related to categories

  • Mobile game apps will account for 41% of all new app downloads in 2014.
  • It’s predicted that there will be 74.8 billion mobile gaming app downloads in the coming year.
  • Social media apps will be the second-highest revenue-generating app category.
  • Social media apps are the most frequently used app with 39% vote.
  • Mobile games witness a record-breaking 100 billion downloads every year.
  • Mobile photo and video apps get around 20 billion downloads.
  • People on average spend 2.24 hours daily on social media apps.
  • Music streaming and video streaming apps get around 1.28 and 0.77 hours every day respectively.

Apple & Google Play Store statistics (download and usage)

  • Google Play app users will spend around $55.5 billion in in-app purchases next year.
  • App Store users will be spending over $155 billion in premium app purchases in 2024.
  • The global spending on the App Store will increase at a CAGR of 15.8%.
  • While Google Play will witness a revenue increase of 13.2% CAGR.
  • This means that the App Store will have 1.6 times the revenue as compared to Google Play.
  • Prediction reports state that new app installations on the App Store will cross $44 billion.
  • On the contrary, Google Play will have 139.2 billion new app installs.
  • At present, there are over 3.7 million apps on Google Play.
  • On the other hand, the App Store is home to 1.7 million apps.
  • Google Play records 77% of total app downloads globally.

Mobile app revenue statistics for 2024

  • In-app purchases will generate 75% of the total app revenue in 2024.
  • Revenue from subscription-based apps will reach $86 billion in 2024.
  • The revenue from gaming apps will reach $120 billion next year.
  • The global gross revenue of the app market will reach $613 billion by 2025.
  • North America will have the largest share of revenue from gaming apps amounting to $80 million.
  • Experts predict that global spending on mobile game apps will cross $97.8 billion.
  • Social media apps will generate over $53 billion in revenue.

Mobile app retention, churn, and engagement stats

  • The retention rate in Android apps is 22.6% one day from download, 6.5% seven days from download, and 2.6% 30 days after download.
  • The retention rate in iOS apps is 25.6% one day from download and 4.3% 30 days after download.
  • The average retention rate of an app in the first month is 43%.
  • This reduces to 29% in the third month after installation.
  • Similarly, in the first month, an app has a 57% average churn rate.
  • In the consecutive second and third months the churn percentage goes 66% and 71% respectively.

Mobile app usage statistics as per countries

  • Mobile users in Indonesia spent the most time using mobile apps on a daily basis, at 5.7 hours per day, followed by Brazil and Saudi Arabia.
  • In India, people spend an average of 4.9 hours on apps.
  • China comes in last place with people spending only 3.6 hours daily on apps.
  • In the United Kingdom, people spend an average of 4.2 hours daily on mobile apps.
  • On the other hand, in South Korea, Singapore, and Saudi Arabia people spend over 5 hours every day on apps.
  • In the USA, people usually contribute 4.4 hours daily to apps.
  • Canada surpasses the USA in mobile app usage with people spending around 4.6 hours every day.

Mobile app download stats as per countries

  • China: China stands as the undisputed leader in app downloads, boasting over two billion installations on the App Store globally during the second quarter of 2019. In 2022, China witnessed an astounding 147.2 billion annual app downloads.
  • India: India takes the top spot for app installations, amassing over 5 billion downloads from both the Apple App Store and Google Play Store in the first half of 2019. During Q1 2019 alone, India recorded a remarkable 4.5 billion new installs.
  • United States: The United States secured the second position in global downloads during Q1 2019, with more than three billion fresh installations. By Q2 2019, the United States maintained its stride with an additional three billion new app installs.
  • Brazil: Brazil ranks among the leading countries for app downloads, garnering over 500 million inaugural installations in Q2 2019. In the preceding quarter of 2019, Brazil marked over 1.2 billion new app installations.
  • Indonesia: Indonesia also takes its place among the top countries for app downloads, accumulating more than 500 million initial installations in Q2 2019. Q1 2019 saw Indonesia’s app installs surpass 1.1 billion.
  • Russia: Russia is another prominent player in the app download arena, with over 400 million first-time downloads in Q2 2019. In the first quarter of 2019, Russia contributed to the global count with more than 1.1 billion new app installations.
  • Japan: Japan, too, joins the ranks of leading countries for app downloads, recording more than 300 million inaugural installations in Q2 2019. Q1 2019 saw Japan reach over 400 million new app installs.
  • Great Britain: Great Britain claims its position among the top countries for app downloads, with over 200 million first-time installations in Q2 2019. In the first quarter of 2019, Great Britain contributed over 300 million new app installs to the global tally.

Top categories and their apps in 2023

1. Medical or Health and Wellness apps: A recent study reported that 90% of US adults use at least one medical mobile app. Further, another report by Statista predicted that the medical healthcare apps market will reach $189 billion by 2025.

According to Statista, over 86 million people in the US use health and wellness apps.

Top 5 medical/health and wellness apps downloaded in June 2023:

  • Blood Sugar
  • Loose Weight App For Men
  • NoiseFit
  • HryFine
  • Loose Weight App For Women

2. Grocery apps: The market forecast says that over 66% of US people will be buying groceries online by 2024.

Top 5 grocery apps downloaded in 2022:

  • Instacart
  • Gopuff
  • 7-Eleven
  • Wee
  • Publix

3. Gaming apps: In 2023, the global mobile gaming app market crossed a $172 billion valuation. The year 2022 saw a whopping 55.6 billion mobile gaming app downloads.

Top 5 mobile gaming apps downloaded in June 2023:

  • Subway Surfers
  • Roblox
  • Indian Bikes Driving 3D
  • Free Fire MAX
  • Battlegrounds Mobile India

4. Education apps: In 2022, the industry generated $7 billion in revenue, marking a 7.2% increase over the previous year. Looking ahead, from 2023 to 2030, the education app market is projected to experience a compound annual growth rate (CAGR) of 8.9%.

Furthermore, the education apps market is anticipated to expand by a substantial $124,782.56 million between 2023 and 2027, driven by a CAGR of 28.61%.

Top 5 learning apps for children in the United States in 2023:

  • Kiddopia
  • Noggin Preschool Learning App
  • ABC Kids – Tracing and Phonics
  • Learn to read: Duolingo ABC

5. E-commerce apps: E-commerce apps are projected to experience a robust growth rate of 10.4% in 2023. Within the same year, e-commerce retail purchases are expected to increase significantly, climbing from 14.1% to 22%. The global e-commerce market is anticipated to reach an impressive total of $6.3 trillion in 2023.

In 2025, mobile commerce sales are forecasted to contribute a substantial $710 billion to the overall commerce sales landscape.

Top 5 e-commerce apps downloaded in 2023:

  • Temu
  • Shein
  • Walmart
  • Etsy
  • Amazon Shopping

Key takeaways

Mobile app usage and downloads are set to continue their rapid growth in 2024, driven by a 20% CAGR in usage since 2021.

With an estimated 292 million new mobile users and a staggering 352.9 billion app downloads, it’s evident that mobile apps play a central role in people’s daily lives.

While mobile games remain a dominant category, social media apps are a close second, generating substantial revenue and usage. 

The Apple App Store is expected to outperform Google Play in terms of revenue, with in-app purchases and subscription-based apps leading the way.

However, retention and churn rates suggest that while many apps see initial success, long-term engagement can be challenging.

Country-wise, China and India lead the world in app downloads, while Indonesia stands out for the highest daily app usage, followed closely by Brazil and Saudi Arabia. 

These mobile app statistics underline the ever-increasing importance of mobile apps in the global digital landscape, with users spending a significant portion of their daily lives engaging with various app categories, from gaming and social media to health and wellness.

Data Sources


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